Association: WE create associations all the time,what we see and what we perceive is a result of the associations we have already made. Since our associations vary , so do our perceptions. Our chain of thoughts.
Primed: This is similar to the conditioning theory, I agree to this totally.
"if you see that you're being primed, you can resist it. If you don't see that you're being primed, there is no way you can resist it" This is absolutely true, any self respecting individual will never be comfortable with the fact that he allowed himself to be primed.This in a way explains my initial septisim for traditional cures and knowledge, give me the reason, dont just tell me to follow .
And again "The prime could very well work better than the exhortation because exhortation is going to induce resistance, whereas the prime ‚the mild embarrassment causes you to make what feels like a commitment, and the commitment, if it's sufficiently precise, is going to have an effect on behavior."
A very interesting read
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